There are seven main types of logo design. You blend them to create something unique or may choose the one which suits your company.
Here they are:
Lettermark brands can be great to streamline your company brand. Mainly if your name is quite long or difficult to remember. Lots of companies choose to go by their initials, just consider NBC, BBC or even C&A.
These monograms can be suitable for minimalist logos but remember they’re not good at expressing precisely what your business is about.
They are iconographic images that are recognizable and reflect your brand. You can choose something simplistic or complex. But be certain to decide on a symbol that creates a link to your brand. Frequently these are paired with a wordmark (you know, so clients remember your name until you’re on par with Apple and Target in terms of brand recognition).
Mascots are an enjoyable way of providing your brand with a character. They are often brilliant characters that represent your company at a way that is family-friendly and approachable, like the cheerful Gadget Mole above.
A combination mark does just what it says on the tin. It unites a symbol using a wordmark to make an easily identifiable logo. The brand name is either placed next to the emblem or is incorporated in the picture element. People might associate both components together with your brand, which lets you use them both collectively or alone.
Very similar to mix marks, emblems are also frequently a combination of word and graphic elements. They consist of text incorporated in a brand or icon, such as crests, seals or badges. These conventional shapes may provide you a and traditional look.
As a substitute for a familiar emblem, abstract emblem marks are geometric forms. They don’t establish a direct connection to an existing image but create something entirely new for your brand. An abstract emblem mark will condense your business into a brand that is unique for you.
Find out the significance of geometric emblem contours, if you want your emblem to create a certain mood or feeling.